Promoting online casinos as an affiliate can be very lucrative but it does take a lot of hard work and dedication to be successful in a very competitive industry. Hundreds of thousands of affiliates have joined casino affiliate programs only to find out that it is not a easy as it looks. Seduced by big commissions they enter the business without any research and planning and this is the reason why so many affiliates fail. Fail to plan and you plan to fail.
Being an affiliate in a very competitive market should not be looked on as a negative factor, it should be viewed as a very positive situation because it confirms the fact that there is lots of money circulating in this market. Big competition simply means that you will have to work harder and smarter than other affiliates to be successful.
To enable you to do this effectively you should do some initial groundwork so that you are setting your casino affiliate business up on solid foundations. Have a look at the casino business as an industry so check out the many casino news web sites so you can have a real insight into what is happening right now in the market you intend to enter. Also have a look at the casino affiliate programs and do some research into each one noting down the commission structure that they offer, marketing tools provided and the level of support from the casino affiliate manager.
Not only will this research open up new avenues that you may want to pursue as popular niches in this market but it will also rubber stamp that this business is for you. You need to confirm this by being honest with yourself. To make it as a successful casino affiliate you have to have a genuine interest in the business you are promoting. If you don’t then the chances are that you will get tired of reading and writing articles about it in no time at all. Trust me I have been there. All this manages to do is waste valuable months of your precious time and income setting the business up. So before you proceed any further into the casino affiliate market just confirm to yourself that this is what you genuinely want to do.
Also do some research into your competition. Visit their web sites and note down what you found was positive and negative. How can you improve on this web site? This is the quickest way to build the structure of your web site. Once you make a note of your web site content you can draw a dummy web site on paper so you can place everything in it’s place before you start any design work. This planning will save you endless hours on the computer.
At this stage of the proceedings you should have an idea of what areas of the casino affiliate industry you want to promote and how you may want to market them effectively. Maybe you want to start your own casino directory and you will visit each casino you are promoting and write up an honest appraisal. This is a great way to promote online casinos. No two casino programs are the same so you can download and play the free software as a guest and write about your experiences. How good was the software? What about the support? Are the bonuses attractive? Do they have loyalty programs for regular players? When you are reviewing different casinos there is no limit to the information you can uncover and write about.
You will write all this information in your own words including of course any negatives that you may find. If you write all positives then the web site visitor will sincerely not believe you. Not everything in the World is great and same goes for online casinos. Only when you interact with your visitors and come across as someone honest will you gain credibility which results in the growth of your business. If a casino you visited and played at is poor then do not have a phobia about writing negatives. It is just your honest opinion based on facts. This is what web site visitors like and is what makes them come back to your web site again and again.
You should start an opt-in list so you can email the list when you have completed another casino review. If the casino gets a good review then add your affiliate link in the email or point them back to your web site to see the full review.
There are many factors from a players point of view that turn a web site visitor into an active player. This maybe the welcome bonuses, multi-lingual options, multi-currency deposits, loyalty programs, software quality etc. These are the main points you should be focusing on when you write a review. You need to get into the mind of a player not the affiliate. Just what are the players looking for when they come to play at a casino? What are the hooks to attract them to play? What are the mental triggers that are going to turn a passive web site visitor into a regular player that may bring you income as an affiliate for the lifetime of this player?